July 30,2001(Enorth.com.cn)--Gui Faxiang Fried Dough Twists, a famous brand lasting for 100 years, has successfully completed the transformation from an old traditional food factory into a modern food industry group. Until now, Gui Faxiang has gotten the production valued at 120 million yuan, which is over the half of this year's task. The net profit is 5.2 million yuan and the taxation paid reaches 5.5 million. Meanwhile, a 12,000 cubic meters modern production base, which costs 25 million from the whole group, is being under construction. During the interview, the executive office of Gui Faxiang expressed the final destination: Food Industry Giant with Brands, Year Production 1 billion yuan, Year Net Profit 50 million yuan and Taxation-paid 50 million yuan.

Today's achievement is mainly from the three innovations:

The innovation of the business operation. Gui Faxiang constantly changed its operation strategies to meet the changing situations. In only three years, they created a sales network around the domestic and world market. The cooperation with the communication departments in Tianjin, Shanghai and Beijing lets Fried Dough Twists be the provided-food for the passengers in the trains or planes. The group establishes business relations with 20 provinces or cities to own 1,700 spots around China. Since last year, the group began to notoce the foreign market. Their products have been exported to United States, Australia, Singapore and Hong Kong.

The Innovation of the technology. In 1999, the group cooperated with Tianjin Food Industry Productive Force Promotion Center to establish Gui Faxiang Food R&D Center. For Years' research, the center has developed new fried twist with rich-nutrition, low-sugar and low-fat. Now the fried dough twist has had 4 series with 50 categories. In this year, they engaged experts to solve the problem of fried dough twist short guaranty period, from 100 days to 180 days. The group also invested 8 million yuan to build up a automatic production line instead of the old workshop. They also import the projects of fruit and vegetable food production to develop the inflated fruit or vegetable food for the tomorrow market.

The Innovation of Management. The alternation of the management theory leads the old brand to the track of scientific operation. They cooperated with Food Institute, which supervises all products under the national standards. In 2001, the group passed the certification of ISO 9002 so as can run the efficient quality supervision on the whole production procedures. Since these two years, the group has engaged lots of middle or senior staff from the universities and job market. Having these intellectuals, the group provides good working environment, high income and development space for them to realize their individual value.