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Growing a company in the networked world
http://www.tj-summerdavos.cn    2007-09-07 16:30

Maurice Lvy, Chairman and Chief Executive Officer, Publicis Group


(WEF)We need people who understand the local culture of a country, said Maurice Lvy, Chairman and Chief Executive Officer, Publicis Group. To build a brand, he explained, it is essential to have a workforce thoroughly steeped in local thinking. Brand building may demand different strategies to create the same emotional resonance across cultures.

In a closely networked world, business leaders must figure out how best to weave local insights into their increasingly global operations, agreed panellists in this discussion on the networked world.


From: WEF    Editor: Zhang Jialu
 
Preparatory & Coordination Committee of Annual Meeting of the New Champions 2008