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40 key industrial projects dominate the industrial tourism in Tianjin
enorth.com.cn   2008-01-25 15:33

 

(Enorth.com.cn)Your dreams to visit the assembly line of Airbus and the rocket launcher base will come true. According to Tianjin tourism department, 20 Key industrial projects under building and 20 new key industrial projects are included into the tianjin industrial tourism development plan. These projects not only drives Tianjin economy, but also acts as precious resources for industrial tourism, adding new points for Chinese and foreign tourists.

Airbus and rocket launcher base reserve channels for visitors

At present, the first 20 key industrial projects are all under building, while the new 20 key industrial projects are starting up in succession. On the basis of these resources, the industrial tourism development plan is also in the process of implementation. Key industrial projects, such as FAL of A320 series of aircraft of Airbus, new-type rocket launcher industrial base and expansion and transformation of Samsung Electronics, reserve channels for visitors during the course of design and construction and set supporting facilities such as restaurants and services.

It is learned the tourism department cooperated with relevant departments for industrial tourism and prepared for tourism development in early stage. She Qingwen, head of Tianjin Tourism Bureau, said that the improvement of tourism environment is the premise of development, thus only if all social resources can be integrated can they bring more comprehensive effects. Therefore, they focus on development all resources that facilitate to serve the society, publicize Tianjin and improve Tianjin¡¯s tourism industry. They can even offer financial aids to a certain extent for boosting joint development of tourism industry and integrating resources.

Large-scaled become treasures for Tianjin¡¯s industrial tourism

As leading enterprises in Tianjing¡¯s economic development, 20 key large industrial projects and 20 new key industrial projects have great potentials in developing the industrial tourism. According to Yin Dayong, head of the Policy and Regulation Division of Tianjin Tourism Bureau, industrial tourism shall focus on developing enterprises that can show Tianjin¡¯s industrial development and keep ahead in the industry at first. On the one hand, it is significant to set an industrial image for Tianjin and publicize Tianjin; on the other hand, it can draw eyeballs from tourists. In the coming days, Tianjin shall focus on six pillar industries, such as electronic information, automotive, chemical industry, metallurgy, biological technology and modern medicine, new energy; while the 40 key industrial projects are excellent representatives in the six industries.

The 40 key industrial projects are so attractive to tourists. Yin Dayong stated that the contents would be attractive in terms of science, culture, knowledge, entertainment, interaction, commemoration, education and novelty. Generally speaking, tourists are interested in the processing course to change raw materials into necessary foods and necessities and excited in visiting the production courses of these daily goods on the spot. Meanwhile, they are curious about high-tech enterprises, thus they understand the production technique of high-tech product, learn more industrial knowledge and information and receive an education about world trend of industrial development at the same time of visiting and entertainment. These projects under building include some high-tech products that are heard but never seen, such as rocket; after they are completed, people can have access to these intelligent projects on the spot.

Service chain extended on the basis of large-scaled projects

It is essential for enterprises to deal with the relations between tourism and production before developing the industrial tourism. As these projects are too huge to be looked around, enterprises can build closed channels for tourists in some chosen positions, thus preventing production from tourism activities and facilitating travel agencies to organize tourists.

However, visit could not reflect the entire value of industrial tourism. Yin Dayong put that the industrial tourism publicizes enterprises for free and may changes tourists into customers, it is recognized as a new approach and platform to publicize images and brands, promote sales, uplift benefits and bring loyal consumers. In addition, enterprises can obtain notable benefits from extended service chains, involving directly sold products, visiting charge and souvenirs; at the same time, they can fully make use of rest houses and restaurants during the tourism. In a word, they shall fully take into account the visit and focus on developing tourism commodities during the course of developing large-scaled projects for meeting demands of various tourists.

 

 
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Editor: Zhang Jialu
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